Chief Brand Officer
Gateshead / Jul 4, 2025
Chief Brand Officer
Our client, a successful tech scale-up, cash generative SME, with a £5m turnover and employing 70 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven CEO, supported by a first-class senior leadership team. We are looking to recruit a Chief Brand Officer to take full ownership of the company’s brand identity, and outward communications.
This is not a marketing or social media role. Instead, the CBO will serve as the strategic leader responsible for defining, refining, and safeguarding the brand across every touchpoint, while supporting scalable, brand-aligned growth through an influencer-led strategy and non-social media campaigns.
As Chief Brand Officer, you will:
· Own and evolve the company’s brand architecture, positioning & retaining tone of voice, and visual identity
· Develop and maintain comprehensive brand guidelines to ensure alignment across all internal and external touchpoints
· Serve as the brand guardian, protecting and evolving brand equity across all teams and outputs
· Audit all existing and historic external-facing materials (e.g. website, product messaging, investor decks, recruiting assets, sales collateral) for tone, clarity, and consistency
· Define editorial and visual standards for all public communications
· Work cross-functionally to bring all materials into alignment with the refined brand identity and voice
- Work alongside the existing Marketing team to lead the strategic refresh and relaunch of the brand, including narrative, brand design evolution and Enterprise
· Oversee the creative development of all new brand assets in collaboration with internal teams and external partners
· Manage and communicate the brand relaunch roadmap internally and externally
· Develop and implement a brand strategy that supports scalable growth through influencer marketing, focusing on brand alignment, content integrity, and messaging consistency
· Define guidelines, narratives, and creative standards for influencer partnerships (without managing execution or social media directly)
· Partner with marketing and growth teams to ensure influencer-led initiatives reflect and reinforce core brand values and positioning
· Create systems, tools, and documentation to ensure consistent brand application across all teams
· Lead training and enablement efforts to help internal stakeholders communicate and represent the brand confidently
· Establish ongoing brand review processes to maintain high standards
As Chief Brand Officer, you will need:
· Executive level experience in brand strategy, identity development, and communications
· A successful track record of leading or relaunching brand architecture in a growing or transformational business
· Deep expertise in content, editorial review, and storytelling across multiple channels
· Strong understanding of how brands scale through influence, advocacy, and community, without relying on traditional advertising
· Excellent cross-functional collaboration and stakeholder management skills
· Strategic mindset with sharp attention to creative and operational detail
· Experience working in the health and fitness sector (advantageous)
Salary & Benefits:
· £130k pa
· 25 days holiday + bank holidays
· Employee discounts
· Free on-site gym
· Enhanced sick pay scheme
Enhanced maternity & paternity pay